Georgia recorded a record number of visits from European Union countries and the United Kingdom in the first half of 2026, with 249,201 visits registered between January and June, the National Tourism Administration said.
The figure represents a 23.4% increase compared with the same period in 2025. A record number of visits was also recorded in the second quarter of the year, when 152,975 visits from EU countries and the UK were made to Georgia, marking a 19.4% increase year-on-year.
The number of international visitors increased from 26 of the 27 EU member states, with the largest growth recorded from Slovakia (+51.2%), Finland (+50.3%), Croatia (+46.5%), Malta (+42.1%) and Slovenia (+41.1%).
Tourism revenues from the EU and UK also reached a record level in January-June, totaling $335.7 million, which is $58.6 million more than in the same period last year, representing a 21.2% increase.
In the second quarter alone, tourism revenues from these markets reached $194.9 million, up 12.1% compared with the same period of 2025.
The National Tourism Administration of Georgia’s Ministry of Economy and Sustainable Development said it is continuing efforts to diversify tourism markets and promote Georgia through targeted campaigns across Europe.
The administration said it organizes business meetings, roadshows, presentations, and sales missions in European cities to strengthen ties between Georgian companies and international tourism businesses.
Georgia has also increased its presence at major European tourism exhibitions and launched advertising campaigns on European media platforms, including outdoor campaigns in major cities such as London and Paris.
The administration highlighted cooperation with international airlines, including British Airways, Austrian Airlines, Edelweiss, Transavia France, Wizz Air and EasyJet, as well as media and familiarization tours for journalists, influencers, and tour operators.
Currently, Georgian airports offer flights to 42 destinations in EU countries and the United Kingdom, the National Tourism Administration said.
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