The government portal ekalata.gov.ge, designed to help consumers compare discounted products, has been launched. The website combines information on discounted goods available in 12 supermarket chains across Georgia.
The portal cost GEL 53,000 to develop, with funding allocated from the reserve fund of the Government of Georgia.
Despite offering a centralized list of discounted products, the website shows significant price differences for identical or similar items sold by different retailers.
Several privately developed platforms already provide similar services. Applications such as ‘Dazoge’ and ‘Tetrisales’ allow consumers to track daily discounts and compare prices in supermarket chains and pharmacies.
The government’s decision to launch the portal followed the findings of a parliamentary commission studying food prices. In its May 1, 2026 conclusion, the commission stated that high prices were not caused by “excessive profits,” but by inefficiencies in business processes.
Late last year, Prime Minister Irakli Kobakhidze argued that food prices in Georgia were high compared to European standards because of large markups and profit margins. He called on investigative agencies to examine the issue and requested the creation of a parliamentary investigative commission.
A temporary parliamentary commission headed by MP Shota Berekashvili was established in February. The commission spent several months meeting representatives of retail chains, distributors, and manufacturers.
On May 1, Berekashvili said the commission had concluded that inefficiencies, rather than “excessive profits,” were driving prices higher.
