It is probably difficult for everyone to distract children during a long trip. The game “Traffic Lotto” was created for this very purpose within the framework of Tegeta’s “Traffic Culture” campaign. With the collaboration of “Tamashobana” and “Tegeta”, each person will have the opportunity to learn road culture while traveling.
“Traffic Lotto” combines 30 signs of “traffic culture” that aim to eliminate and change vicious behavior in society.
– “We have been thinking about the “Traffic Lotto” project for a long time. We had already started certain works, however, the “Tegeta” campaign was more informative and in-depth in this direction – is directly related to the culture of traffic, pedestrians, drivers, and passengers. It took into account the obligation and responsibility of the citizen, and it was important for us to go in this deeply researched way. That’s why we offered “Tegeta” collaboration, to which he gladly agreed, and our cooperation was established. For the visuals, we used the existing signs of “Tegeta” and their illustrations. “Tamashobana” worked on the strategy and concept,” said Nau Songhulashvili, the founder of “Tamashobana”.
The rules of the game are simple, players deal cards and try to detect wrong behavior on the street while driving. The winner is the one who first notices the situation depicted on the belonging cards and discards all the cards.
– “Caring for traffic culture is very important for Tegeta”. We continue our activities in this direction with our campaigns and projects. The characters used in the game have been developed through deep research and respond to existing problems. In this way, we want to remind the citizens and teach the children the importance of traffic culture through games,” said Natika Berdzuli, Head of Strategic Communications of Tegeta Holding.
Participants involved in the game receive stickers for motivation. They are “ambassadors” of traffic order.