The ‘Janelidze Collection’ is a distinctive Georgian brand of bags and accessories; distinctive because, while working on their handmade products, the brand always takes into account the tastes and needs of its customers. To learn more about the brand, we spoke with Janelidze Collection designer Natalia Janelidze, and company representative Natia Palavandishvili:
When and how did you come up with the idea to create the Janelidze Collection? Tell us the story of the brand.
Janelidze Collection was established in 2017. The idea of creating this brand came to me at a stage in my life when I realized that I could not find the exact bag I wanted, appropriate to my taste, comfortable, convenient, and at the same time distinctive in style. That’s why I decided to satisfy my own desire and create that bag, and one that could also satisfy the interests of other customers. I found a craftsman who made my wishes a reality and today we, Janelidze Collection, produce comfortable, convenient, distinctive, eye-catching, sophisticated bags tailored to the individual style of the customer.
What kind of services and products does your company offer?
Our brand offers customers a wide selection of bags, wallets, and belts. We have just added a summer and winter collection of shoes which are already in great demand.
What makes the Janelidze Collection stand out from other companies on the market?
The Janelidze Collection is a distinguished brand because each of our bags is made of natural leather and wood details. Our company takes into account the interests of the customer with individual style, tastes, and needs, so it does not produce mass products. Consequently, only one specific bag is created following one design.
The main advantage in this is that all the products we produce are handmade. The products created by Janelidze Collection have interesting colors and palettes because we follow the rules of color and, in this case, we maintain individualism.
Our brand offers customers a diverse collection – both classic and everyday style. People are guaranteed to find a bag they’ll like on visiting us, because with us you will find both classic bags, as well as backpacks and fanny packs. Accordingly, the brand collection meets the wishes and values of people of different styles and tastes. Customers can wear bags bought from us on a daily basis, and also for important events and sports styles.
Describe the working process.
First, a sketch of the bag is drawn, according to which we make wooden details, then a bag template is made, we choose the appropriate colors and, finally, the bag is sewn. We have two craftsmen, one working specifically on the wooden details and the other sewing and giving the final look to the product.
Tell us about your future plans.
Our main goal is to enter the world market and increase awareness of the Janelidze Collection. We are currently working on a new collection to present in Milan.
By Ketevan Tukhashvili, Translated by Ketevan Skhirtladze