Costa Coffee, one of the United Kingdom’s most iconic coffeehouse brands, is expanding its presence in Georgia with the launch of a new official store in Tbilisi. Located at 10 Ilia Chavchavadze Avenue, the store will open to the public on May 16. An official opening ceremony will be held on May 15, bringing together representatives from Costa Coffee and its partner companies to celebrate this significant milestone.
The arrival of Costa Coffee in Georgia is spearheaded by Capulus Georgia, the brand’s exclusive representative in the country. This launch reflects Costa Coffee’s long-term strategy to deliver premium coffee experiences to the Georgian market, while establishing itself as a trusted and consistent presence in the region’s growing café culture.
The Tbilisi launch marks the beginning of a broader market entry plan. The store on Chavchavadze Avenue will serve as the flagship location for Costa Coffee in Georgia, offering a full menu of high-quality beverages and food items, with an emphasis on the brand’s signature Mocha Italia blend — a hallmark of Costa Coffee’s global identity. Designed to accommodate both everyday customers and coffee enthusiasts, the store aims to provide an inviting environment that supports the brand’s commitment to quality and service.
Costa Coffee’s expansion into Georgia comes at a time when the country’s coffee sector is experiencing significant growth. Consumer demand for reliable, high-standard coffee experiences has created an opportunity for well-established international brands to enter the market. By focusing on consistency, product excellence, and community engagement, Costa Coffee intends to contribute meaningfully to the development of Georgia’s modern coffee culture.
The opening event on May 15 will bring together company representatives and business partners, underscoring the collaborative effort behind the brand’s launch. In addition to celebrating the store opening, the event will serve as a platform to introduce Costa Coffee’s offering to the Georgian audience, highlighting the values and standards that define the company’s global reputation.
Further expansion is already underway. Costa Coffee has announced the upcoming opening of two more stores in Tbilisi in the summer of 2025. The second location is scheduled to open in June at Axis Towers, situated in the Vake district. A third store will follow later in the summer at 14 Aleksandre Kazbegi Avenue. These developments are part of a wider growth strategy that aims to establish Costa Coffee as a key player in Georgia’s retail coffee market, with a particular focus on urban centers and high-footfall areas.
Globally, Costa Coffee is known for its expertly handcrafted beverages, curated food options, and focus on creating inclusive and comfortable spaces for guests. Since its founding in 1971, the brand has expanded across more than 40 countries and continues to serve millions of customers with an emphasis on product quality and operational excellence.
With this expansion, Costa Coffee is taking a strategic step into the Georgian market. The brand’s introduction marks not only the arrival of a major international coffee chain but also a renewed emphasis on premium coffee experiences tailored to local preferences. As operations begin, Costa Coffee looks forward to engaging with Georgian consumers and contributing to the city’s dynamic hospitality landscape.
By Team GT
