The ruling Georgian Dream party and affiliated actors accounted for more than 80% of political and social advertising spending on Meta platforms in Georgia during the second quarter of 2026, the International Society for Fair Elections and Democracy (ISFED) says.
The report covers advertising on Facebook and Instagram between April and June 2026. ISFED says a total of $346,411 was spent on political and social advertisements during the reporting period.
ISFED found that Georgian Dream, state institutions, and parties affiliated with the ruling party accounted for more than 80% of total spending.
ISFED says the ruling party and government agencies spent nearly $280,000 on Meta advertising. Including affiliated parties such as People’s Power, total spending reached approximately $295,000.
The report says public institutions published 2,782 sponsored posts during the quarter, a 34% increase compared to the first quarter of 2026.
The official Georgian government Facebook page ranked second nationwide in advertising spending after the official Georgian Dream page, with a budget of up to $50,000. ISFED says the page published an average of 10 sponsored posts per day.
Among government agencies, the Ministry of Economy and Sustainable Development and the Ministry of Environment Protection and Agriculture recorded the largest increases in advertising spending.
Looking only at political parties, ISFED says Georgian Dream had virtually no competitors. The party and its individual politicians spent up to $150,000 on Meta platforms, accounting for more than 84% of all political party advertising expenditure.
The report also highlights increased activity by parties affiliated with the ruling party, including People’s Power, United Neutral Georgia, and European Socialists. Their combined advertising spending reached $15,893, an increase of 3.7 times compared to the previous quarter.
As a result, People’s Power and United Neutral Georgia ranked second and third, respectively, in political party advertising spending after Georgian Dream, ISFED says.
