The National Wine Agency of Georgia has signed a new contract worth €829,496 to expand the promotion of Georgian wine in Germany to strengthen its position in one of the country’s main European export markets.
The agreement, concluded on February 23 with FF.K. Public Relations GmbH, was awarded through a simplified procurement process. The contract will run through December 2026.
Under the terms of the deal, the German-based agency will carry out a broad range of marketing activities designed to raise awareness and increase sales of Georgian wine across Germany. Planned initiatives include:
- Media campaigns highlighting Georgian wine
- Organization of wine tours to Georgia for German partners
- Hosting seminars, presentations, masterclasses and tasting events in various German cities
- Cooperation with German influencers, media outlets, wine retailers, and major retail chains
The contractor is also required to prepare an annual performance report evaluating the effectiveness of all implemented activities. The report must detail results achieved throughout the year and be submitted by December 15.
Germany remains one of the most important European Union markets for Georgian wine. Data from National Statistics Office of Georgia shows that wine exports to Germany grew by 1% in 2025, reaching USD 6 million.
Among EU member states, only Poland imports more Georgian wine than Germany, emphasizing the strategic importance of maintaining and expanding the country’s presence in the German market.
