Even as overall ad revenue declined, global beverage producers, pharmaceutical companies and leading banks remained the biggest players in Georgia’s television advertising market during the second quarter of 2025.
National Communications Commission published data revealing that television broadcasters earned a combined GEL 15.6 million in Q2, down 13% compared to the same period last year.
Coca-Cola Bottlers Georgia was among the most active advertisers, placing commercials across major networks including TV Imedi, Rustavi 2, Formula and TV Pirveli. Other top spenders included PSP Pharma, Aversi Pharma, Lactalis Georgia, Nestlé Georgia and the Georgian Beer Company.
On TV Imedi, advertisers that invested between GEL 100,000 and GEL 500,000 included Coca-Cola, Diplomat Georgia, PSP, Lactalis, Aversi, BERLIN-CHEMIE, Wim Bill Dan, IDS Borjomi, Nestlé and Georgian Beer Company.
Rustavi 2 reported similar activity, with Coca-Cola in the GEL 100,000–500,000 range, while PSP, Aversi, Lactalis, IDS Borjomi, Wim Bill Dan, GM Pharmaceuticals, TBC Bank and Nestlé spent between GEL 50,000–100,000.
On Formula TV, advertising in the GEL 100,000–500,000 bracket came from TBC Bank, Coca-Cola, PSP, Geoplant and Vazisubani Mamuli, while Mercado, Tegeta Motors and Lactalis Georgia were in the lower tier.
TV Pirveli also attracted significant investment, with Coca-Cola, PSP Pharma, and Mercado each spending 100,000–500,000 GEL. TBC Bank, Geoplant, and San Petrolium Georgia fell into the 50,000–100,000 GEL range.
Meanwhile, Postv was funded by 100,000–500,000 GEL contributions from Bumba LLC, Geocep LLC, Natural Gas LLC, Stereo+ and Tiflis Fab. Georgian Dairy Products and Archi Promotion invested between 50,000–100,000 GEL.
