Georgia is intensifying its efforts to attract Indian travelers through a new international marketing agreement, as the Georgian National Tourism Administration has signed a $460,200 contract with ‘THINKSTRAWBERRIES LUXURY TRAVEL MARKETING PVT’.
The one-year agreement is a wide promotional campaign to position Georgia as a tourism destination in India. Planned activities include digital advertising across platforms such as Instagram and YouTube, alongside placements in traditional media. The campaign will also feature roadshows in major Indian cities, including Bengaluru and Chennai, to directly engage travel industry stakeholders and consumers.
India has been identified as a priority growth market for Georgia’s tourism sector, with authorities pursuing a targeted strategy to increase visitor flows from the country. As part of this approach, the administration has also invested in promoting niche segments such as wedding tourism.
Earlier in 2026, GNTA signed two separate contracts with ‘VIVAAH WEDDING PARTIES ORGANIZING’, valued at $286,691 and $592,613, respectively. Both agreements focus on positioning Georgia as an international wedding destination.
