Starbucks is officially entering the Georgian market. Based on information obtained by BM.GE, the company plans to open its first store in Tbilisi’s Vake district in March 2026.
In the initial phase, Starbucks will also launch branches in Kutaisi and Batumi. Over the medium term, the company aims for large-scale expansion: within 7–8 years, Starbucks is expected to open up to 50 locations across Georgia.
It is reported that operational negotiations are in their final stage, and key agreements for the brand’s entry into the market have already been reached.
Starbucks’ move aligns with its broader international growth strategy. The company has announced plans to significantly expand its global network by 2030, adding around 17,000 new stores worldwide.
Market analysts note that Starbucks had previously refrained from entering Georgia due to the country’s small market size and operational considerations. However, the company appears to be revising its strategy by entering smaller and emerging markets — including Georgia.
