Paris Saint-Germain (PSG) has announced a new partnership with MTIS, a premium natural mineral water brand from The Coca-Cola Company, marking the start of a four-year collaboration. This partnership brings together two iconic names, aiming to promote a shared focus on health, energy, and passion.
MTIS, a leading brand in Georgia, is known for its philosophy of “LIVE fully,” reflecting the bold and resilient spirit of Georgia. The brand’s values of authenticity and vitality align perfectly with PSG’s commitment to excellence both on and off the field.
Through this collaboration, PSG strengthens its presence in Georgia, a country where the club’s following has been rapidly growing. The partnership will include new activations and experiences for PSG fans in the region, offering them unique ways to connect with the club.
“We are thrilled to welcome MTIS as a Regional Partner,” said Nicola Ibbetson, Global Partnership Director at Paris Saint-Germain. “This partnership highlights our shared commitment to innovation and offering exclusive experiences to our global fanbase.”
Temur Tchkonia, chairman and owner of Coca-Cola Bottlers Georgia and McDonald’s Georgia, also expressed excitement about the collaboration. “This partnership not only supports our goal of bringing premium beverages to consumers but also aligns with our broader vision of supporting sports, youth culture, and innovation.”
As part of the agreement, fans can expect co-branded activations, exclusive experiences, and marketing campaigns designed to engage PSG supporters both in Georgia and across Europe. The collaboration further strengthens the connection between sports and lifestyle, offering new opportunities for fans to enjoy the PSG experience.
