Georgia showcased its business-tourism potential at IBTM World 2025 in Barcelona, one of the world’s largest MICE exhibitions. The delegation, led by Maia Omiadze, Head of the Georgian National Tourism Administration (GNTA), met with international marketing agencies, airlines and event managers to attract large-scale conferences and business events to Georgia.
Discussions focused on promoting Georgia as a MICE destination, planning presentations and road shows, and hosting events for groups of 300–500 people. The exhibition also included participation from the Adjara Tourism and Resorts Department and nine GNTA member companies.
Industry experts noted growing global interest in Georgia. Vishesh Manhani, founder of Vive Bespoke Event, said the country has strong potential to become a regional hub for business tourism, citing its scenic destinations, gastronomy and simplified visa procedures.
IBTM World 2025 hosts over 2,500 organizations from 150 countries, with more than 12,000 visitors attending the event.
