Georgia, the official host country of ITB Berlin 2023, is gearing up to display its tourism offering in March 2023.
According to the Georgian National Tourism Administration, hosting “is a terrific opportunity to exhibit the country’s tourism destination to the entire globe.”
The agency says Georgia has the opportunity to introduce tourism products to 200,000 visitors, including 100,000 business visitors and millions of exhibition television viewers.
Georgia will be involved in worldwide media campaigns via web, television, radio, and print media.
Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. For 2023 ITB Berlin will be back as an in-person show for the first time since 2019 and in a change from previous years the show will be running over 3 days on an exclusively B2B basis.