The second Sustainable Transformation Exhibition – ‘Gatsvla 2026’ was held in Georgia at Combinati, organized by the social enterprise Sadguri with the involvement of the private sector, including Karva beer among the partners.
The exhibition featured artworks made from unused materials supplied by partner companies, offering a fresh interpretation of their campaign and brand messages. Built on the idea of transformation, the project demonstrates that objects can gain new purpose, meaning, and stories beyond their original use.
‘Social enterprise Sadguri is an innovative platform that promotes the introduction of sustainable development mechanisms in business and society. The project proved especially interesting for visitors interested in marketing, environmental protection, and contemporary art. For me, it is important that Gatsvla 2026 is an example of combining art with eco-friendly approaches, aiming to reuse secondary and useless items and place them in a cultural context. Within the framework of the event, old and damaged items were transformed into valuable exhibits. We are pleased that business interest and project awareness are growing year by year, and we hope that in 2027 the project will become even larger in scale,’ – said Nini Ghvinashvili, founder of the social enterprise Sadguri, speaking about the importance of the project.
The exhibition opened with a classical music performance. In a calm and creative atmosphere, visitors had the opportunity to learn the story behind each exhibit, take part in interactive activities, and hear representatives of the participating companies share their perspectives on sustainable transformation and their involvement in the initiative.
‘I would like to thank the organizers, the social enterprise Sadguri, and everyone who contributed to the creation of these original installations. I believe it is very important to communicate the idea of sustainability through the language of art. For Karva, supporting projects like this is both meaningful and inspiring. For more than 10 years, the brand has been implementing various corporate responsibility and sustainability initiatives, including programs that support young artists. We are proud to have helped many emerging artists take their first steps. Visitors to the exhibition had the opportunity to see Karva’s unique installation, built around the concept ‘Life Is Measured by Emotions.’ This message is especially relevant during the summer, when we have the chance to create many memorable moments. The same idea is reflected in our new limited-edition summer series, which was presented at the event and unveiled to exhibition visitors for the first time. The series is inspired by the Summer Campaign concept ‘Karva Days & Nights’,’ – said Ketevan Zhvania, PR and Digital Communications Manager of EFES Georgia.
Throughout the evening, visitors also had the opportunity to take part in the installation giveaway and become the owners of one of the exhibited works. The official part of the event concluded on the Combinati terrace with a networking session, where guests enjoyed Karva beer’s new limited-edition summer series and learned more about the campaign concept ‘Karva Days & Nights’.
The partners of Gatsvla 2026 were Karva, SOCAR, Sandora, and TBC Insurance.
