Major supermarket chains in Georgia are set to introduce permanent discounts on selected essential products, as part of a new pricing approach aimed at improving access to basic goods.
The Retail Association says its member companies have begun identifying items within the so-called “family basket” that will fall under a special pricing policy. The initiative is expected to deliver short-term results while broader medium- and long-term measures are still under discussion.
“Within this framework, member companies have started selecting products that will be subject to a special pricing policy, allowing retail chains to apply ongoing special offers based on their own decisions,” the association said.
The group emphasized that the success of the initiative will depend heavily on cooperation across the supply chain, calling on manufacturers and suppliers to support the effort by offering favorable terms.
The association suggests that coordinated action could help ensure wider access to essential goods for the population.
The move follows the work of a temporary parliamentary commission, established in early February 2026, which brought together 14 members from several political groups, including Georgian Dream, For Georgia, People’s Power and the European Socialists.
The initiative to create the commission came after the Prime Minister of Georgia, Irakli Kobakhidze, pointed in December 2025 to a significant gap between domestic and European food prices and called for a detailed review of the market, including whether any violations by specific actors could be identified.
The commission has now completed its work, with its recommendations set to be forwarded to the executive branch for further consideration and possible policy action.
The Retail Association says it is ready to continue working with government agencies and private sector representatives to achieve sustainable, long-term results.
