Georgian wine and gastronomy will be the focus of the upcoming season of ‘Somebody Feed Phil’, one of Netflix’s most popular food and travel series. The show’s 8th season premieres internationally on June 18, with Episode 4 dedicated entirely to Georgia.
Filmed in autumn 2024 in Tbilisi and Kakheti, the episode captures the essence of Georgian culinary traditions, with a special focus on the country’s ancient winemaking culture. The production was co-financed by Georgia’s National Wine Agency under the Ministry of Environmental Protection and Agriculture.
This feature is part of a larger effort to increase Georgian wine’s visibility in the United States, a primary export market. As part of its marketing strategy, the National Wine Agency has partnered with leading US media outlets including CBS, CNN, The New York Times, and Wine Enthusiast.
In 2024, exports to the US reached a historic high of 1.2 million liters, up 32% from the previous year.
