Instead of the traditional entry-level line up bottle, Nemiroff has introduced to Georgia and the global market a new bold design.
Such changes in mass segment products from the usual form factor are a big challenge to the vodka industry, setting the bar with new standards. Yet the recipe of the legendary drink has not changed for many years, promising fans excellent quality and a unique taste.
The new design can be seen on Nemiroff Original, Nemiroff Delikat and Nemiroff Ukrainian Honey & Pepper, the brand’s global business card. From now on, in addition to external changes, the line-up has received a new name – The Originals, which indicates the basis and origin of the brand, its centuries-old history, dating back to the 18th century.
“Having changed on the outside, it is important to stay true to yourself, your principles and life rules,” says Yuriy Sorochynskiy, CEO of Nemiroff. “Even after decades of conquering the global market, creating the brand and recognition, Nemiroff The Originals is changing in appearance but remains true to its quality. A new design, but still the same legendary taste”.
The new design was created by a British agency which specializes in creating solutions for leading players in the alcohol industry.
What has changed?
1. The shape has changed from rectangular to square at the base. The updated shape is not only stylish but also ergonomic – holding it in your hand has become even more convenient due to the special design of the sides.
2. Craft label. New fonts, colors and graphic elements highlight the uniqueness and characterize reconsidering history in a modern way.
3. The new eco-cap is made of safe materials and does not contain Bisphenol A (BPA). In addition, these new caps, designed for the Nemiroff brand, are among the first in the world to be made without the use of polycarbonate.
4. Protection against counterfeiting is provided by the unique design of the Columbus cork for Nemiroff. It not only provides the strongest possible fixation on the corolla, but also protects against possible removal of the cork for transfusion of the liquid in the bottle. If the cap is removed, it collapses and it is not possible to return it to its original form. The classic protection that Nemiroff has used for years (laser date on glass and cap) remains in the new design.
High-quality raw materials, 9 levels of filtration and protection against counterfeiting – this is what has been keeping Nemiroff vodka products in the leading positions worldwide for decades.