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National Tourism Administration holds marketing campaign in Brussels

by Georgia Today
December 22, 2023
in Business & Economy, Highlights
Reading Time: 2 mins read
National Tourism Administration holds marketing campaign in Brussels

Georgian National Tourism Administration holds a marketing campaign within the Europalia Georgia festival.

With the support of the Georgian government, approximately 60 large-scale and diverse activities will be organized from October to February 2024 in Belgium and its neighboring countries.

Banners on Georgia’s tourist attractions are displayed on public transport (trams and buses) and the international airport of Brussels.

The diverse program also includes theatrical performances, literary meetings and a retrospective of Georgian cinema, personal exhibitions of contemporary Georgian artists, multidisciplinary performances, and traditional, professional and modern electronic music concerts.

“The activities held within the framework of Europalia Georgia have utmost importance for the popularization of Georgian culture and contribution to the country’s European integration,” said the Tourism National Administration.

Established in Brussels in 1969, Europalia is a major international arts festival held every two years to celebrate one invited country’s cultural heritage.

Tags: EuropaliaGeorgia's path to EUmarketing campaign in BrusselsNational Tourism Administration
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