In 2024, the Georgian National Wine Agency reported a record-breaking $565 million in wine and spirits exports, marking a 24% increase from the previous year. The wine sector played a significant role in this achievement, with 95 million liters of wine exported to 72 countries, generating $276.1 million in revenue- 7% more than 2023.
The Agency highlighted strong growth in key markets, particularly in the following countries:
• United Arab Emirates: +80% (70,000 liters)
• Turkey: +62% (538,000 liters)
• United Kingdom: +42% (425,600 liters)
• Azerbaijan: +34% (237,000 liters)
• United States: +32% (1.2 million liters)
• Germany: +30% (1.28 million liters)
• South Korea: +26% (72,500 liters)
• Canada: +16% (198,000 liters)
• Poland: +12% (6.7 million liters)
• Lithuania: +11% (707,000 liters)
• Israel: +2% (314,000 liters)
Alongside wine, Georgian exports of other alcoholic beverages also surged, with 48 million liters shipped to 56 countries, generating $289 million, 47% more than the previous year.
In light of this success, the Georgian government is set to increase its support for wine promotion in international markets in 2025. The National Wine Agency announced a budget increase to ₾17.4 million ($6.15 million), up by ₾1.4 million from the previous year. The Agency plans to target strategic markets such as the United States, the United Kingdom, Germany, Poland, China, South Korea, and Japan, with promotional events organized by contracted companies showcasing Georgian wines and spirits.
Additionally, the state program will continue to provide co-financing for marketing efforts aimed at key export destinations outside the Commonwealth of Independent States (CIS) and SUAM (a regional union of Georgia, Ukraine, Azerbaijan, and Moldova). On the domestic front, the program will support wine exhibitions, competitions, and festivals throughout Georgia, boosting wine tourism and promoting local wine culture.
By Team GT
