The Georgian Competition and Consumer Agency has ruled that JYSK, operating in Georgia through LLC ‘Sanna,’ violated consumer protection laws by engaging in misleading commercial practices related to a promotional offer.
The case was initiated following a consumer complaint concerning discrepancies between advertised and actual discounts. The company promoted a 40% discount on a product via its website while also indicating that the item was available only in physical stores.
However, when the consumer attempted to purchase the product in-store, only a 30% discount was applied. The higher 40% discount was valid exclusively for online purchases, an important condition that was not clearly or transparently communicated in the advertisement.
The GCCA stated that the omission of this information misled consumers and influenced their purchasing decisions. The Agency classified the case as a misleading commercial practice under Georgian consumer protection legislation.
The regulator has instructed the company to restore the rights of affected consumers within one month and to bring its commercial practices into full compliance with legal requirements.
If the company fails to comply, it may face a fine of up to 2% of its annual turnover from the previous financial year. Repeat violations within a 12-month period could result in doubled penalties.
The decision can be appealed in court, though any appeal does not suspend the obligation to comply with the Agency’s ruling.
