Carrefour, owned and operated by Majid Al Futtaim in Georgia, is launching a new campaign aimed at teaching children to care for the environment and have fun at the same time. The initiative is part of the brand’s commitment to better the lives of its surrounding communities, and reflects its desire to operate in an environmentally and socially responsible manner.
For the children’s campaign, Small Changes – Big Impact is one of the main mottos. Customers will be able to purchase one-of-a-kind eco-friendly game cards that teach children to care for the environment through play.
The cards feature eco-heroes who care about cleanliness and improving the environment, of which there are 24 in total. Each eco-hero teaches one eco-friendly habit. For instance, ‘Tuta’ teaches us to ‘reduce waste and buy only as much as we need.’
The game is easy to use so that children can bring their eco-heroes to life and play. On each card, there is a special QR code which can be scanned by any mobile device to download the app.
The Joykis game will be available across all Carrefour branches in Georgia from November. In addition, customers will be able to purchase merchandise related to the game, including an eco-heroes story book, fun mugs, and a ‘magic box’ containing a special eco-card that, after planting, will sprout a real plant.
The price of the cards are 3 GEL, however, for every purchase of 5 GEL at Carrefour stores, the price of a card is just 30 tetri. When paying via Bank of Georgia, customers will receive a discount on a doubled number of cards.
Whilst collecting all 24 Joykis eco-heroes, users must not forget to scan their MyCLUB – Carrefour’s loyalty programme, through which accumulated points can be used to purchase any product in Carrefour.
Carrefour has been at the forefront of championing reduced plastic use through educational campaigns, community volunteering activities, and incentive programmes. Throughout its 10-year presence in the Georgian market, Carrefour has introduced a number of environmental campaigns and innovations. The retailer now offers electronic receipts as well as a wide selection of reusable bags as part of its continued focus on sustainability.
For Carrefour, social and educational projects remain a priority, driven by the goal of raising awareness of environmental issues among the younger generation. The brand actively continues its sustainability journey in Georgia – just as it does in each country it operates, as part of its efforts to set the standards of a sustainable, responsible business.
