On July 2, the University of Business and Technology (BTU), in partnership with the European Marketing and Management Association (EUMMAS) Academic Consortium, hosted an international conference ‘Initiative 5.0 – Digital Economy and Pandemic.’
The conference was attended by researchers from BTU and partner international universities, representatives of the public and private sectors, members of local and international associations and organizations, and other stakeholders. At the event, research presentations were conducted by researchers from local and international universities.
Welcome speeches were delivered by BTU Rector Nino Enukidze and Prof. Dr. Mile Vasic, EUMMAS President.
The following research presentations were delivered by BTU professors and foreign researchers: ‘Opportunities and Challenges of Digital Foreign Policy’ – Khatuna Burkadze, Affiliate Professor at BTU; ‘Green Energy Opportunities – Business Model’ – Maia Melikidze, Affiliate Professor at BTU; Research: ‘Women in Tech: A Saga, Femtech and a Bright Future’ – Mariam Lashkhi, Affiliate Professor at BTU; Research: ‘Barriers and Challenges to the adoption of E-Health in Georgia’ – Nino Mikava, Affiliate Professor at BTU; Research: ‘Complementarity Perspective of Entrepreneurship Ecosystem’ – Ani Vashakmadze, Affiliate Professor at BTU; Research: ‘Digital Trust Forming Process in Georgia’ – Tsotne Jgenti, Affiliate, Professor at BTU; Research: ‘Formation of Capital Market in Georgia and its Integration Opportunities into International Financial Markets’ – Vakhtang Chkareuli, Associate Professor at BTU; Research: ‘Promoting a Startup Ecosystem in Georgia, Startup Status and Its Legal Regulation’ – Lado Sirdadze, Associate Professor at BTU; Research: ‘Have female entrepreneurs done better in COVID-19?’ – Maksim Belitski, Associate Professor in Entrepreneurship and Innovation, University of Reading (UK); Research: ‘Green Corrosion Inhibitors for Offshore Oil and Gas Structure’ – Casen Panaitescu, Lecturer, Head of International Relations Office, Petroleum-Gaz University of Ploiesti (Romania); Research: ‘Impact of Social Media on the Higher Educational Sector with Reference to Indian Context’ – Shanmugan Joghee, Associate Professor, School of Business, Skyline University College (UAE); Research: ‘A Novel Approach to Conducting Business research after Covid-19: Incorporating Crisis Elements in the Study Frameworks’ – Pranav Kumar, Professor, Skyline University College (UAE); Research: ‘Implementation of Digital Enabling Technologies in the Manufacturing Industry’ – Manuel Rios de Haro, Professor, University of Granada (Spain); and Dzintra Atstaja (Professor), Liga Atstaja (Mg.), Didzis Rutitis (Dr.) – BA School of Business and Finance (Latvia): ‘Cybersecurity Risks and Challenges in Remote Work under the Covid-19 Pandemic.’
The aim of the conference was to share international expertise and the latest trends, achievements or research results in all sectors that contribute to the development of the digital economy and digital governance in Georgia.
Based on the University of Business and Technology Strategic Development Plan, the University aims to participate in the development of Georgia’s digital economy, integrate technology into various business sectors, promote sustainable development, and support the country’s innovative ecosystem. To implement this plan, the University initiated Project 5.0, which integrates strategically important sectors for the country in the form of various studies, projects and events. These areas are: FEMTECH, MEDIATECH, LAWTECH AND LEGALTECH, FINTECH, EDTECH, AGRITECH, CULTURETECH, HEALTHTECH, GREENTECH, ENTREPRENEURSHIP.