‘Atelie Pirveli’ has switched to e-commerce with the support of TBC Business.
Challenges created by the pandemic convinced creators of ‘Atelie Pirveli’ more that the future of business is based on the latest technologies. Well established, a sophisticated online store has further increased the sales and customers of the previously successful brand, With Atelie’s creation of different styles of women’s clothing made from a variety of fabrics, has made it even more popular.
“We created an online store during the pandemic, with the support of TBC Business, on the b2c platform, which sponsored the photo session, held a cashback campaign, during which, in case of buying our products with a VISA card, TBC would return 25% of the price as cashback. We attracted a lot of people with this action. “After that, sales also increased and we managed to resume the sale process, which was suspended due to the pandemic,” said Ana Shaishmelashvili, director of ‘Atelier Pirveli.’
Starting in 2017, a business with 5 employees, which started with 2 sewing machines, today employs 35 people and 40 machines in its own enterprise.
Classic, sports, or casual style clothes, designed by the founders of ‘Atelier Pirveli,’ Manola Chopliani, and Ana Shaishmelashvili, are distinguished not only by their trend and quality but also by the prices available to all social strata of the population. All this, together with online trading, increases the success of the business every month.
‘Atelier Pirveli’ plans to expand further and export its products abroad in the future. To bring this plan to fruition, the founders will definitely work to further refine the online trading system, as they believe that “online trading, among other things, is a very good means of automation, which significantly speeds up the process. Everything is done much faster, and time is very important.”
“The offer under the TBC Business Support Project includes the creation of a platform through which businesses can easily set up an online store in a short period of time, receive free services of a photographer who will illustrate products posted on the website, install a TBC online payment system, receive installment and delivery services,” says Natia Vacharadze, TBC Business Segment Management Leader.
Project Create Your Own Online Store is a joint venture between TBC and VISA to support e-commerce businesses.