TBC Capital’s new report shows that non-cash restaurant spending through TBC bank’s channels experiences a sharp year-on-year increase of 42% in December 2025. The average transaction value during the month reached GEL 36, showing strong consumer activity from both residents and foreign visitors.
Tourism played a particularly big role in driving this growth. Non-resident spending in restaurants surged by 94% compared to December 2024, far outpacing domestic growth. The average transaction size for non-residents climbed to GEL 140, around five times higher than that of resident diners, emphasizing the higher spending capacity of foreign visitors.
Residents still accounted for the majority of non-cash restaurant spending, making up 68% of the total, while non-residents contributed the remaining 32%. Spending by residents increased by 26% year-on-year, with an average transaction size of GEL 27. TBC Capital stated the sharp rise in non-resident activity points to strong tourism-driven demand in the restaurant sector toward the end of 2025.
