Nobody would argue that politics is politics, and the nations of the world must pay their dues to its inevitable toll. On the other hand, there is an actual material life unfolding out there which also needs attention. The essentials of everyday life, including how we feed and clothe ourselves, do not fall from the sky like manna; they must be earned and put into place. Not the most exciting news, is it? But this is as obvious as the day is long. We are fortunate that this country is developing in this way: the politically exalted part of our public out on the streets in the evening, working to influence the minds of our good people, while businesses do their part during the day for the benefit of the same folks. Wow, what an amazing equilibrium in the everyday life of Sakartvelo!
Local routine has it that businesses open and close regularly, people get and lose jobs, children attend school or drop out, taxpayers pay their dues or evade them, some of us are born, and some of us pass on to the next world. Nothing extraordinary! And still, time passes, and good things happening around us remind us of themselves. For instance, Georgia has always been known as a home of resorts, be they seaside spots or mountain retreats. Grigoleti, in Western Georgia on the Black Sea coast, is one of those places. To date, it has only been developed to the extent that time and money have allowed individuals and small businesses to do so. Not anymore! Enter Sfero Holding, a multifunctional corporation! Recently, a solemn ceremony took place at Expo-Georgia, celebrating the event of granting Grigoleti the status of “Climatic Resort.” As part of this grandiose project, numerous residential blocks, hostels, and hotels have already been constructed and put into service.
Most importantly, a significant partnership deal was struck between the Georgian Sfero Developing Company and Hilton Worldwide Holdings, the American multinational hospitality firm that manages and franchises a wide range of hotels and resorts worldwide. According to the signed contract, two fifty-story multifunctional buildings will soon be constructed in the once unlikely borough of Grigoleti, near Poti Port. These buildings will feature world-class amenities and comfortable infrastructure, including sports courts, a spa, rehabilitation center, indoor and outdoor swimming pools, high-class restaurants, a tourism center, and much more.
All of this means the opportunity for Grigoleti to become a year-round resort destination with great potential to become an internationally recognized tourist hub, complete with modern balneological and sports facilities. This is just one example of how business is taking root in this soil, beyond the ideological battles that have become ubiquitous and everlasting in Sakartvelo. Well, be that as it may, let the spirit of business and deal-making never falter here!
by Nugzar B. Ruhadze
