Carrefour, the largest hypermarket and supermarket chain, represented by Majid Al Futtaim in Georgia, actively supports people with special needs and works with organizations such as ‘The Deaf Union of Georgia’ and ‘The Union of the Visually Impaired of Georgia’.
This time, on the occasion of Children’s Day, Carrefour joined a one-week communication campaign organized by the United Nations Children’s Fund (UNICEF) to reduce stigma against children with special educational needs, so that all children, regardless of their needs, have unimpeded, equal access to formal and non-formal education.
The main goal of the “See Every Color” campaign is to raise awareness of the importance of inclusive education and increase the involvement of children with special educational needs in the teaching process.
As part of the campaign, Carrefour’s chain of stores will feature visuals and informational cards with relevant content that will help raise awareness about inclusive education, eliminate stereotypes and increase social integration.
Carrefour not only cares about raising awareness of people with special needs, but also actually takes steps to integrate them into society and actively employs them in the company. As part of the ‘See Every Color’ campaign, Carrefour employees with special needs are sharing their stories in order to encourage and promote their social integration.
The overall campaign of Carrefour’s and UNICEF will help raise awareness of the importance of inclusive education and increase the involvement of children with special educational needs in the learning process.