Georgian jewelry brand “Tsvara” with a complex, diverse line of silver and gold collections, was born in 2016. Those appreciating Georgian cultural heritage and values are already familiar with the magnificent, high-quality product of the brand.
“It is important to emphasize the significance of Georgia as an ancient and rich jewelry culture center,” Megi Chikhradze, public relations representative of the company, told GEORGIA TODAY. “With unique technologies, Georgia rightly represents the oldest homeland of metalworking in the world. The stages of origin and development of jewelry art in Georgia are represented no less proudly than other Georgian cultural heritage, like Georgian dance, Georgian polyphony, and Georgian wine and cuisine.”
Tsvara jewelry continues history and produces jewelry pieces that represent a combination of prosperous ancient jewelry cultures that have been developing on the ancient territory of Georgia since the 7th-5th centuries BC. Various examples of royal and sacred jewels created through this period claim its place among the golden treasure of the Georgian National Museum.
What kind of jewelry can customers find at Tsvara?
In order to continue the cultural traditions of jewelry making, Tsvara successfully managed to produce jewelry based on ancient traditions and enrich these unique technologies through modern innovative approaches, better suited to the dynamic style of the modern century. In the collections, we find a variety of technologies, colors, sizes, and scales: the Tsvara technique (granulation), filigree, enameling, decoration with precious stones, artistic framing of precious metal, an abundance of original designs, and Georgian ornaments – all this combined into meticulously refined forms of jewelry.
The cultural origin of Tsvara jewelry, as well as the geographical location of its production, is Georgian. It is in Tbilisi that every detail, design, and technical unique characteristic of Tsvara jewelry is created.
Vaja Kutateladze, painter, scientist, and professional jeweler with many years of experience, is the man behind that magic, and he leads the process of creating outstanding, modern, and uniquely designed jewelry items.
Recently, the brand opened another new showroom at 37 I. Chavchavadze Street, in the multi-functional shopping center of Axis Towers, where it offers lovers of beauty and especially delicate aesthetics a unique choice of silver and gold products distinguished by its high virtuosity of execution.
Tsvara invites customers to explore a beautiful blend of the past and present centuries’ achievements, a modern continuation of the ancient Georgian jewelry culture.