Terabank has won the Georgian Responsible Business Meliora Competition. The bank’s project, Terabank for Business Support, won one of the main nominations ‘Support for Small Business and Affected Sectors during the COVID-19 pandemic.’ This year, the competition was dedicated to the very initiatives that companies have taken to fight COVID-19 within the framework of corporate social responsibility.
The winning project provided 50 Terabank business customers with a package of services tailored to their needs in 2020. Among the packages were the creation of logos and corporate styles, social media channels and websites, the promotion of relevant activities on tourism platforms, photography, e-commerce, training, the placement of business information on TV and Terabank communication channels and more. The implementation of the initiative started in the spring of 2020, during the very first stage of the pandemic. The project was preceded by a detailed survey of the needs of Terabank’s business customers in order to make all of the services as appropriate as possible for the development of their activities.
“This award is doubly gratifying for us. Naturally, we are very proud to win this competition but at the same time, we are extremely happy that the support and partnership that exists between Terabank and our business customers, something which is very special for us, has been recognized. Indeed, we are pleased to have contributed to reducing the damage of the pandemic through our corporate social responsibility activities,” Terabank said.
Terabank’s partner companies were also involved in the initiative in terms of providing their assistance to the bank’s business customers. Communication, consultation and assistance in improving their activities still continue with all of the project’s beneficiaries.
Meliora rewards business companies for their corporate social responsibility (CSR) initiatives. The nominees are evaluated by an independent jury of leading Georgian and foreign experts and the winner is chosen according to the best CSR initiatives based on planning, consistency, effectiveness and sustainability criteria. The competition is organized by the Georgian Center for Strategic Research and Development (CSRDG) with the support of the European Union and the Konrad Adenauer Foundation (KAS).
