Starting this autumn, young people in Tbilisi aged 18 to 30 will be able to benefit from the European Youth Card, giving them access to over 25,000 discounts across 40 countries and joining a network of 9.3 million cardholders.
The program was officially launched by Tbilisi Mayor Kakha Kaladze who signed a memorandum with the Bank of Georgia’s CEO, Archil Gachechiladze. The initiative will be managed locally by the Municipal Sports and Youth Center, with the Tbilisi City Hall as the exclusive partner of the European Youth Card Association in Georgia.
The card, active in Europe since 1986, offers young people discounts on travel, accommodation, culture, sports and education services. Partners include airlines, transport providers (such as FlixBus and Iberia Airways), restaurants, music festivals, bookshops, hotels and entertainment venues.
Tbilisi City Hall stated that Georgian youth will enjoy discounts across Europe while international visitors will benefit from reduced prices in Georgia. Those already using digital banking products will be able to access the European Youth Card’s advantages directly through the Bank of Georgia’s internet banking platform.