In today’s highly competitive beauty industry, success requires more than great products: it demands a clear vision, innovation, and the ability to adapt to global trends. For Tamar Lomadze, founder of Piel Naturals, the goal has always been clear: to build a modern cosmetics company that proudly represents Georgia on the international stage.
Founded on over a century of family formulation heritage, Piel Naturals combines traditional knowledge with advanced cosmetic science. Under Tamar Lomadze’s leadership, the company has evolved into a fast-growing cosmetics manufacturer, developing products that meet international quality standards while showcasing the unique natural resources of Georgia.
“Our ambition has never been limited to the local market,” says Lomadze. “From the beginning, we wanted to create a brand that could compete globally while remaining authentic to its roots.”
Today, Piel Naturals manufactures its products in a GMP (ISO 22716) and ISO 9001:2015 certified facility, producing both its own collections and private label cosmetics for business partners. The company focuses on clean formulations, modern ingredients, and scalable manufacturing solutions designed for distributors, retailers, pharmacies, and hospitality partners.
A key part of Tamar Lomadze’s strategy is maintaining a strong international presence. Piel Naturals regularly participates in major international beauty exhibitions and trade fairs, where the company presents its latest innovations, explores new market opportunities, and builds relationships with distributors and business partners from around the world.
By actively attending global industry events, the company stays connected to emerging trends, consumer expectations, and technological developments shaping the future of beauty.
For Lomadze, these exhibitions are more than networking opportunities—they are a platform to showcase Georgia’s manufacturing capabilities and introduce international audiences to products inspired by the country’s rich natural heritage.
Looking ahead, Tamar Lomadze sees significant opportunities for growth through export expansion, strategic partnerships, and private label manufacturing. Her vision is to position Piel Naturals as a trusted international cosmetics partner while continuing to develop innovative products that combine effectiveness, quality, and authenticity.
As the company expands into new markets, one principle remains unchanged: building long-term value through innovation, reliability, and a commitment to excellence.
Piel Naturals is not simply creating cosmetics: it is building a global beauty business with Georgian roots and international ambitions.
This year, Piel Naturals proudly celebrates its 9th anniversary. While the company was officially established in 2017, its roots trace back more than a century, drawing inspiration from a rich heritage of natural care and time-honored traditions.
Over the past nine years, Piel Naturals has grown from a local success story into a rapidly expanding brand with a strong presence both in Georgia and beyond. The company continues to open new stores across the country and internationally, bringing its products to an ever-growing community of customers.
A major milestone in this journey was the recent opening of a branded Piel Naturals store in one of Kuwait’s leading shopping malls, marking another important step in the company’s international expansion. And this is only the beginning — many exciting developments and new projects lie ahead.
Today, more than 2 million satisfied customers trust Piel Naturals products. Their loyalty and enthusiasm are perhaps the strongest proof that the company truly lives up to its slogan: “Love at First Touch.”
As Piel Naturals celebrates this special anniversary, it looks to the future with confidence, continuing its mission to deliver high-quality natural products while expanding its reach to new markets around the world.
To celebrate its 9th anniversary, Piel Naturals is offering many gifts and special surprises to its customers.
By Team GT
