Almost six months after its world launch, Georgian consumers were the first in the region to see the new version of the legendary Range Rover. An exclusive, closed show was held at the GT Motors showroom, which was attended only by the company’s VIP users and Range Rover owners. Due to the current situation, GT Motors decided not to hold a grand event and it was possible to attend the show only by invitation.
After several months of waiting, Georgian car lovers were given the opportunity to see the new Range Rover Batumi Gold. One of the most expensive colors of the model was named after the Georgian seaside town, it became known in October and that is why the expectations were high.
One of the inspirations of the designers of the British car giant was the impressive views of Batumi. Fascinated by the sunset of the seaside city, they created the color especially for Range Rover and thus won the hearts of Georgian consumers.
GT Motors says that all Range Rover models brought to Georgia have already been sold.
“We are glad to be one of the first in the region to introduce a new Range Rover. Obviously, you will meet different colors of this model in the showroom, however, it is not surprising that Range Rover Batumi Gold has received special attention. There is so high demand for it that we received pre-orders back in October, the day of its presentation. The fact that the world brand has named one of the colors of the car exterior after our seaside city is really important and honorable for our country. I am glad that one of the reasons for this is the successful cooperation with Jaguar Land Rover,” said Temur Ustiashvili, General Director of GT Motors.
In addition to the beauty of Batumi, Georgia also attracted attention with the successful work of the office. GT Motors has been successfully cooperating with Jaguar Land Rover for 14 years. The Georgian office has been a leader in the region for the last three years and is among the top five countries. Success in terms of customer service is also remarkable. In this regard, the Georgian office of Jaguar Land Rover is in the top three in the region.
“The cooperation between Jaguar Land Rover and GT Motors started 14 years ago. This business relationship is getting stronger from year to year. GT Motors has an excellent team and it is also noticeable at today’s event. They have a really special relationship with their customers. Georgian customers were the first in the region to whom we introduced the new Range Rover. The smile on the faces of the guests is very pleasant to see. I understand that this car causes a lot of special emotions in Georgian consumers,” said Rob Preston, Sales Director of Jaguar Land Rover Regional Office.
All the new Range Rover models brought to Georgia have already been sold because of the high demand. For the same reason, at this stage, orders at GT Motors are limited.