MasterChef Georgia — one of the most highly-rated entertainment shows on Georgian TV — has wrapped its sixth season crowning Ruso Daushvili as the winner. Daushvili was up against fellow finalists Dimitri Rcheulishvili and Marika Kopaliani in a competitive finale which saw her walk away with the 2021 MasterChef title.
This season, like the last, received positive feedback and high engagement from audiences, in part thanks to the contribution of partner and general sponsor, Carrefour — who supported the show for the second year in a row.
A leading hypermarket and supermarket chain owned and operated by Majid Al Futtaim in Georgia, Carrefour supplied the MasterChef contestants with high quality, fresh, and healthy products for their dishes enabling them to impress the judges throughout the season.
Carrefour also assisted participants to prepare visually attractive, delicious and unique dishes in their quest to be recognized as the MasterChef champion.
To reward the winning chef and runners-up, as well as in celebration of its ninth anniversary in the Georgian market, Carrefour awarded the finalists with MyClub points worth 9000 GEL, along with exclusive French Carrefour products.
To further celebrate Daushvili’s win, Carrefour hosted a masterclass for MasterChef fans and loyal customers in one of its hypermarkets, in a special kitchen installed by the brand Ninja. Daushvili shared unique interpretations on traditional Georgian dishes popular during the festive season such as Satsivi and Gozinaki, to help attendees diversify their tables during the festive season.
The recent collaboration between MasterChef and Carrefour allowed loyal MasterChef fans to gain more knowledge about different types of ingredients and how they can be used to create a variety of inspirational recipes based on the examples of young and talented professional chefs. Moreover, MasterChef and Carrefour seek to further diversify and develop the outstanding and well-known Georgian cuisine among both locals and visitors.
The partnership also highlights Carrefour’s commitment to supporting the growth and prosperity of local communities. Many of the products provided by Carrefour to the MasterChef contestants were sourced locally and delivered straight from local partner farms.
