• ABOUT US
    • History
    • Our Team
    • Advertising
    • Subscription
  • CONTACT US
Georgia Today
No Result
View All Result
  • News
  • Politics
  • Business & Economy
  • Social & Society
  • Sports
  • Culture
  • News
  • Politics
  • Business & Economy
  • Social & Society
  • Sports
  • Culture
No Result
View All Result
Georgia Today
No Result
View All Result

ITB Berlin 2023 Celebrates Georgian Hospitality, the “Trademark” of the Country

by Georgia Today
March 9, 2023
in Business & Economy, Editor's Pick, International, Newspaper
Reading Time: 3 mins read
The Georgian PM at the ITB 2023 opening. Source: gov.ge

The Georgian PM at the ITB 2023 opening. Source: gov.ge

Georgian Prime Minister Irakli Garibashvili officially opened ITB Berlin 2023, the world’s largest tourism trade fair, at Georgia’s exhibition stand.

A major international tourism fair running in the German capital and featuring Georgia as this year’s Host Country, ITB highlighted hospitality as a “trademark” of the country to an audience of 2,500 during the opening event.

Hosted at CityCube Berlin, the opening gala also involved Robert Habeck, the German Vice Chancellor and Federal Minister for Economic Affairs and Climate Action, Berlin’s Governing Mayor Franziska Giffey, and Dirk Hoffmann, the Managing Director of Messe Berlin fairgrounds.

“Only a small part of the history and great culture of our unique country is represented here, the Georgian PM noted. “We hope this will inspire you to visit Georgia and get to know better our picturesque nature, great history and culture – and most importantly – hardworking, open-hearted and infinitely hospitable Georgian people.

“When meeting a Georgian, or visiting a Georgian family, one will meet a phenomenon that is the leitmotif of our entire history – Georgian hospitality.

“Those who have already been to Georgia are familiar with this phenomenon and know that Georgian hospitality is truly boundless.

“As the Georgian expression goes, a guest is a Gift of God. We perceive guests as gifts sent by the Lord Almighty and give them the best we have.

“One of the most important works of Georgian literature – the epic story of “Guest and Host” by monumental Georgian poet and writer Vazha Pshavela, describes this very tradition – an implicit, but binding rule for everyone in Georgia.

“Of course, hospitality is a characteristic feature of every nation, but for Georgians, it is an inviolable and untouchable living tradition that defines our identity, despite the changes in time and circumstances. This unique feature of the Georgian character has not disappeared even in the most difficult and dramatic periods of history.

ITB Berlin 2023 opening. Source: gov.ge
ITB Berlin 2023 opening. Source: gov.ge

“We have a special role to play as we are guests in Europe and, at the same time, we are hosting you on behalf of Georgia. This is a huge honor!”

David Ruetz, the Senior Vice President of Messe Berlin, said choosing Georgia as the Host Country of the event had been an “excellent choice.”

Ruetz told the media that he is convinced that Georgian hospitality will “win all our hearts here at ITB.”

“I’ve personally been to Georgia and have experienced what it means to be a stumari [guest] in Georgia. I’m convinced that Georgian hospitality will win all our hearts here at the ITB. It was an excellent choice to have Georgia chosen as the official host country of ITB Berlin 2023, which is the largest tourism and travel professional gathering in the world. We are welcoming 5000 exhibiting companies from 161 countries, and one country always stands out. This is Georgia, this year. I’m looking forward to making many new business contacts, but especially to feel Georgia in all senses and to make many new friends,” he noted.

The Exhibition Director of ITB Berlin, Deborah Rothe, also expressed delight at welcoming Georgia as this year’s host nation.

“I had the chance to explore Georgia. Georgia has a lot to show to the tourism industry. I admire this host culture,” she said, adding that “Georgia is the hidden gem of the world.”

Vice Prime Minister, Minister of Economy and Sustainable Development, Levan Davitashvili, said he believes this status is a recognition that tourism is one of the main priorities of Georgia.

“Located between Europe and Asia, Georgia seamlessly integrated aspects of various cultures while maintaining its identity. With tourism, trade, energy and connectivity, the country enjoys all the benefits of being located at the crossroads of civilizations. It has emerged as a dynamic country with a strong commitment to building a modern, competitive economy and an attractive business environment for local and foreign investors,” the Economy Minister said.

Find out more about the 2023 event at facebook.com/ITBBerlin

Tags: Georgia host countryHospitalityITB BerlinTourism
ShareShareTweet

Related Posts

The Point of No Return: Aslan Ismailov on Why Azerbaijan Is Done with Putin’s ‘Russkiy Mir’
Newspaper

The Point of No Return: Aslan Ismailov on Why Azerbaijan Is Done with Putin’s ‘Russkiy Mir’

July 4, 2025
Photo by the author
Culture

Voice Over Noise: Anita Rachvelishvili’s Velvet Thunder Echoes through the Factory Walls

July 4, 2025
United States celebrates 249 years of independence, freedom, and democracy
International

United States celebrates 249 years of independence, freedom, and democracy

July 4, 2025

Recommended

Putin, Xi, and allied leaders mark Russia’s Victory Day at Moscow parade

Putin, Xi, and allied leaders mark Russia’s Victory Day at Moscow parade

2 months ago
Experience Seamless Connectivity with Silknet eSIM in Georgia

Experience Seamless Connectivity with Silknet eSIM in Georgia

1 year ago
Champion Karateka Luka Khvedeliani on the Benefits of Georgian Karate for Georgia’s Youth

Georgia to Celebrate First Europe Day with European Union Candidate Status

1 year ago
Georgian Foreign Minister Holds Farewell Meeting with French Ambassador to Georgia

Georgian Foreign Minister Holds Farewell Meeting with French Ambassador to Georgia

3 years ago
Natia Mezvrishvili on Dealing with 2 Political Giants

Natia Mezvrishvili on Dealing with 2 Political Giants

3 years ago
Giorgi Gakharia: We were Told We Were Capable of Nothing – It’s All a Lie and Ukraine is a Great Example of This

Giorgi Gakharia: We were Told We Were Capable of Nothing – It’s All a Lie and Ukraine is a Great Example of This

3 years ago
GT Interview with Giorgi Badridze

GT Interview with Giorgi Badridze

3 years ago
Russo-Ukrainian War and Georgia – Analysis from security expert Kakha Kemoklidze

Russo-Ukrainian War and Georgia – Analysis from security expert Kakha Kemoklidze

3 years ago

Navigation

  • News
  • Politics
  • Business & Economy
  • Social & Society
  • Sports
  • Culture
  • International
  • Where.ge
  • Newspaper
  • Magazine
  • GEO
  • OP-ED
  • About Us
    • History
    • Our Team
    • Advertising
    • Subscription
  • Contact

Highlights

Speaker: OSCE SG’s statement ends Brussels’ attempts to undermine Georgian democracy

OSCE PA urges Syria to withdraw recognition of “independence” of Georgia’s Abkhazia, Tskhinvali regions

OP-ED: Good Things Are Happening in Our Neighborhood. On Azerbaijan–Russia–Armenia

Israel-Iran Latest: Tensions Escalate as Iran Suspends IAEA Cooperation Following US and Israeli Strikes

Ukraine Latest: US Halts Aid as Russia Escalates Attacks, North Korea Deepens Involvement

OSCE PA: October 26 elections marred by irregularities – Calls for dialogue, release of political prisoners, and new vote

Trending

Experience Seamless Connectivity with Silknet eSIM in Georgia
Business & Economy

Experience Seamless Connectivity with Silknet eSIM in Georgia

by Georgia Today
June 26, 2024

Why Silknet's eSIM could be your top choice in Georgia  Since its introduction, eSIM technology has become...

Photo by the author

Virtuosity and Versatility: Marc-André Hamelin Opens Tbilisi Piano Festival 2024

May 30, 2024
  • Where.ge
  • Newspaper
  • GEO
  • Magazine
  • Old Website

2000-2024 © Georgia Today

No Result
View All Result
  • News
  • Politics
  • Business & Economy
  • Social & Society
  • Sports
  • Culture
  • International
  • Where.ge
  • Newspaper
  • Magazine
  • GEO
  • OP-ED
  • About Us
    • History
    • Our Team
    • Advertising
    • Subscription
  • Contact

2000-2024 © Georgia Today