A Georgian wine tasting event was recently held in Düsseldorf, Germany, organized by renowned German influencer and sommelier Toni Askitis and supported financially by the National Wine Agency of Georgia.
Germany, one of Europe’s largest wine importers, has become a strategic market for Georgian wine since 2020.
The tasting took place at Toni Askitis’ popular wine bar, Pelican Fly, and also in a local park under the event name ‘Tasting in the Park.’ Askitis, who shares wine trends and industry news on his popular #AskToni channel, introduced guests to a variety of Georgian wines.
The National Wine Agency is seeking to promote Georgian wine in various locations across Germany this year. The campaign includes:
- Tasting seminars for wine professionals, trade representatives and consumers in multiple German cities
- Participation in international wine exhibitions
- Targeted advertising and media campaigns
Wine tours in Georgia for media, sommeliers and sales representatives are also being run.
