Georgian wine is enhancing its footprint in the United States through a series of in-store tasting events across Massachusetts, targeting everyday consumers as well as wine enthusiasts. The initiative, supported by Georgia’s National Wine Agency and implemented by US-based partner Saperavi Brothers, has already reached 20 supermarkets and specialty wine retailers.
Each tasting features five Georgian wine styles from three different producers, presented in dedicated promotional areas designed to introduce shoppers to the diversity and heritage of Georgian winemaking. The program launched in July and is scheduled to run through December, with a clear focus on growing sales while expanding Georgia’s export presence in the American market.
The United States continues to be one of the most strategically important destinations for Georgian wine. Since 2013, sustained marketing efforts backed by the National Wine Agency have significantly increased both consumer awareness and export volumes nationwide.
Beyond retail tastings, Georgian wine promotion in the U.S. includes a broader, long-term strategy. In partnership with leading American marketing firm Colangelo & Partners, the Agency organises professional tastings for trade representatives and sommeliers, showcases Georgian wines at major international exhibitions and hosts wine tours in Georgia for media and industry professionals.
To further support distribution and visibility, the National Wine Agency works closely with multiple U.S. importers and partners, including A.G Global Trade LLC, Saperavi Brothers, Vinoveli Inc., Corus Systems Inc., Georgian House of Greater Washington LLC and Big Sky Ranch Inc.
