According to GeorgiAI, the expected increase in international visits from 6.5 million in 2023 to 8.1 million by 2026 underlines the attractiveness of Georgia as a tourist destination. Such an increase in visits will have a significant economic impact. This will potentially improve the tourism chain, from transport and retail to the hospitality and cultural sectors.
As Georgia prepares for tourist visits and expands its hotel supply, maintaining high standards of service and accommodation will be crucial. The increase in average daily rates indicates that the market is moving towards higher-end offerings that require continued investment in quality assurance and staff training.
Moreover, with promising forecasts for international visits, the Georgian tourism industry is ready for continuous growth.
By Mariam Mtivlishvili
