With my previous article of November 28, 2025 in Georgia Today, I informed the world that the National Academy of Sciences of Georgia organized a workgroup designed to promote Sakartvelo’s place and role in the History & System of Civilizations. Exactly at the same time, unbeknownst to me, a group of Georgia lovers in Washington DC was working almost on the same subject, only in a specific instrumental way, by means of creating a PR project for the Republic of Georgia. Wow, what a fortunate coincidence! The idea is fresh and the project is in its inchoate stage. The incipient PR company is going to be named Argos United, LLC, registered in Chevy Chase, Maryland, USA. The firm will be helping companies from the Republic of Georgia establish and enhance their presence in the United States market, bridge the cultural and business communication gap between Georgian enterprises and American audiences, media, customers, and investors. Argos United will promote Georgian businesses in the United States, introducing Georgian products to American markets and informing U.S. companies about investment opportunities in Georgia. It will showcase these connections in a glossy magazine devoted to Georgian history and culture, business success stories, and the nation’s potential for economic growth.
The team of initiators comprises American and Georgian communicators experienced in a wide range of fields. Wine and tourism are the obvious places to start, but there may also be opportunities in mining, resort construction, east-west transport, energy development, and IT. Besides promoting business-to-business relationships, they will organize American-Georgian student exchanges and internship programs for young Georgians with American companies.
The core competencies and competitive advantages of the company will be: deep understanding of Georgian culture and economy, expertise in U.S. media landscape and PR best practices, multilingual capabilities, cultural and linguistic ties to Georgia, exceptional communication capabilities in all media—video, television, radio, print, graphics, and social, specialized focus and deep expertise in the Georgian business landscape, experience in a wide range of subject matter: food, wine and hospitality, science and technology, military technology, national and international political analysis, data management and analysis, book and magazine publishing, popular culture, fashion and academia, established network of contacts in both Georgia and the U.S., cost-effectiveness compared to large multinational agencies, agility and personalized service.
The primary target clients of Argos United are going to be Georgian companies seeking U.S. investment or market entry in business sectors including wine production and export, tourism and hospitality, transport and logistics, construction, mining and minerals processing, IT, university student exchange programs.
The suggested market opportunities include: limited awareness of Georgian business capabilities among U.S. companies and consumers, growing U.S. interest in the Caucasus region, technology sector seeking development partnerships, tourism sector promotion opportunities, growing demand for minerals related to energy, IT, construction and finance, e.g., barite, copper, manganese and gold, universities seeking new study-abroad opportunities.
Services offered: identification and recruitment of investors and customers, media strategy development, video and written press release creation and distribution, content creation for video, print, blog posts, technical graphics and social media, quarterly magazine and accompanying website featuring our Georgia business clients along with Georgian history, culture and natural beauty, spokesperson media training, media outreach and placement—TV, radio, print, trade, internet—social media monitoring and reporting, social media strategy and management, influencer partnership development, website creation, maintenance and analysis, conference and trade show identification, planning, publicity, displays and handouts, trade mission support, issues monitoring, identification and collection of information from U.S. government agencies, investment pitch refinement, investor presentation creation, investment community outreach.
The Argos United team of experts includes: Bill Thomas, author and veteran journalist; Bob Kaper, journalist and TV/video producer; Carla Frank, a magazine designer with over 25 years of experience; Heather Freeman, veteran media and public relations executive; Boris Ruhadze, entrepreneur and innovator across healthcare technology, transportation and lifestyle ventures.
The title of the company’s main promoting tool—the magazine—is still in discussion, but the mutually considered general penchant of the group is to use the word “Georgia” in it, maybe “Sakartvelo,” which might be less recognizable for the world. But the title is not the biggest problem. What matters most is that the future publication should aim bigtime—giving the unique Georgian culture, its history, its language and, most importantly, its versatile potential to the rest of the world to happily exploit. The chance is real and present, and we should not let it go. And finally, nothing happens in today’s world without financial support. Let me proffer a theoretical version of the painful pecuniary problem: Georgians are intensively talking to each other on their everyday problems and the ways of development. They now need to start talking to the world about the same, which will never happen unless things like the above suggested ones are put in place. And if this is true, the Georgian state and its well-to-do sons and daughters must start spending their money on this outstanding project as soon as possible, and without any reservation or second thoughts.
Blog by Nugzar B. Ruhadze
