For Mastercard, 2025 in Georgia can be described as a year of growth and expanded functional presence. For several years now, the company has moved beyond the role of a payments infrastructure provider and has firmly positioned itself as a technological, consulting, and regional development partner for banks, businesses, and consumers alike. In 2025, Mastercard’s role in Georgia became even more pronounced and strengthened further.
Growth Beyond Numbers
As in previous years, market growth remained evident throughout 2025. The number of Mastercard cards in circulation continued to rise, reflecting shifting consumer behavior, a decline in cash usage, and growing trust in digital payments. However, for the company, the focus extends beyond quantitative growth. Greater importance is placed on transaction quality, increased card usage, a higher volume of online payments, and enhanced security standards in everyday life.
For Mastercard, 2025 marked a transition from card-based solutions to a broader ecosystem approach — where payments are no longer seen as a standalone technical action, but as an integral part of a seamless experience combining security, convenience, personalization, and added value.
Setting New Standards in Premium Experiences
One of the most significant milestones of 2025 was the launch of the region’s first premium business card — the Mastercard Corporate Card — in partnership with Bank of Georgia. This product offers corporate clients a comprehensive business ecosystem, including multi-currency banking services, efficient expense management, simplified travel solutions, insurance coverage, and access to international lounges.
This initiative clearly demonstrates Mastercard’s strategic approach: delivering not just a payment tool, but an integrated solution that responds to the operational and international needs of modern businesses. This is especially relevant as Georgian companies increasingly expand beyond borders and engage in cross-border operations.
At the same time, significant attention was devoted to the premium consumer segment. The Top|Card Black Edition, developed in partnership with Liberty Bank, became a strong example of how financial services can go beyond functionality to offer a complete lifestyle experience. Travel privileges, concierge services, exclusive offers, and premium benefits respond to the expectations of customers who view financial products as an extension of their lifestyle.
Although these products serve different audiences, both reflect a shared vision: the growing demand in Georgia for high-quality, internationally aligned financial services — a demand Mastercard addresses through a cohesive and thoughtfully designed ecosystem.
Tourism, Travel, and Borderless Experiences
In 2025, tourism remained one of Mastercard’s most dynamic and strategic focus areas in Georgia. The company actively supported both inbound and outbound tourism, including Georgia’s integration into the global Priceless platform. Through this platform, Georgia was presented to international audiences as a destination rich in unique experiences, enhancing its global visibility and creating new opportunities for local businesses.
Special offers for international visitors were developed in partnership with Georgian merchants via www.mcpassport.ge, contributing to tourism monetization and increased revenues across the hospitality sector. At the same time, Georgian consumers gained access to global experiences through Priceless, making international travel more seamless, secure, and rewarding.
Partnerships as a Foundation for Growth
In 2025, Mastercard’s activities in Georgia were marked by a wide spectrum of partnerships. Throughout the year, the company actively supported cultural initiatives and national events, including the theatre season, the Tsinandali Festival, St. George’s Day celebrations in partnership with SOLO, the 24th edition of Kolga Tbilisi Photo, and the Venice International Film Festival, where Mastercard served as an official partner. These collaborations bridged culture and modern experience, positioning financial services as an invisible yet essential enabler.
On the global stage, Mastercard’s partnership with the McLaren Formula 1 Team further illustrated the brand’s ambition to merge financial services with emotion, innovation, and world-class experiences.
In the travel and tourism sector, Mastercard strengthened cooperation with both global and local partners, offering year-round benefits and cashback programs with platforms such as Booking.com, Rentalcars.com, Preferred Hotels & Resorts, The Bicester Collection, easyJet, AVIS, Beyond Green, and Global Blue. Special focus was also placed on airport and transportation services, including Bene Exclusive at Tbilisi International Airport, Mastercard Flight Delay Pass, and exclusive offers on the Heathrow–Paddington route.
On a local level, partnerships extended to digital services such as mobineX, as well as hospitality and gastronomy brands including Rezto.ge. Throughout the year, numerous promotions and cashback campaigns were implemented with partner banks and brands, including Bank of Georgia, SOLO, TBC, Concept, Wolt Georgia, Pullman Tbilisi, Jazz Club 1984, Soliko Gudauri, and others.
Notably, Mastercard continues to serve as a key strategic partner for new banks and fintechs such as Pave Bank, Fastoo, Crystal, and UPS. A significant development in the crypto space is also underway, with the upcoming launch of the Bybit Mastercard crypto card in Georgia, marking a new phase in the country’s financial ecosystem.
Collectively, these partnerships positioned Mastercard in 2025 not merely as a service provider, but as a platform that unites finance, culture, travel, and everyday life into a cohesive experience.
Advisory Support and the Knowledge Economy
2025 was also a pivotal year for the expansion of Mastercard’s advisory services. The company increasingly collaborated with banks, businesses, and partners to deliver data-driven solutions, encompassing consumer behavior analysis, transaction trends, fraud prevention, and operational efficiency.
This approach is further reinforced by Mastercard’s comprehensive AI education initiative, aimed at democratizing access to technological knowledge. More than an educational program, this initiative represents a long-term investment in the country’s technological future — empowering professionals to adapt and thrive in an evolving digital and financial ecosystem.
In conclusion, 2025 marked a natural evolution for Mastercard in Georgia. It was a year in which the company solidified its position as a technological partner, a supporter of innovation and education, and a key regional player. On this foundation, the outlook for 2026 points toward an even stronger role for Georgia on the global financial map.
