EFES Georgia has started activities to support the natural restoration of up to 3,000 sq. meters of forest near Jvari Monastery in the Mtskheta Forest District. The company’s employees, together with representatives of the National Forestry Agency and the media, participated in the tree planting activity dedicated to World Environment Day. Under the Forest Friend program, EFES Georgia will also take responsibility for the long-term maintenance of the restored area.
To minimize its environmental impact, EFES Georgia was the first company to join the volunteer program Forest Friend, dedicated to caring for Georgia’s forests, in 2023. As part of its corporate responsibility, the Efes Special brand started taking care of the renewal of a 12-hectare forest in the Simoniantkhevi quarter of the Tianeti Forest District and taking measures to promote natural forest regeneration in the same year.
As a result, 36,000 trees will grow and greenhouse gas emissions will be reduced. It is important that EFES Georgia will also take care of the long-term maintenance of the restored area within the framework of the program.
This year, another memorandum of understanding was signed between EFES Georgia and the National Forestry Agency of Georgia. As part of the agreement, Efes Special will continue its commitment to Georgia’s forests in collaboration with the agency. In 2025, Efes Special will support the restoration and care of up to 3,000 sq. meters of forest near Jvari Monastery in the Mtskheta Forest District. As part of the project, the existing ecosystem will be restored, and a new green recreational space will be created near the capital. This area will include 25,306 newly planted trees, which will produce approximately 1,226.4 tons of oxygen.
‘Achieving the UN Sustainable Development Goals is a declared priority for EFES Georgia, especially in the field of environmental protection. EFES Georgia is the first company to join the volunteer program ‘Forest Friend,’ dedicated to caring for Georgia’s forests. In addition to this involvement, which includes funding and supporting forest renewal, EFES Special’s communication is fully aligned with environmental campaign. By scanning the QR code on the beer packaging, consumers can learn about the ‘Forest Friend’ volunteer platform, and, if they wish, they also have the opportunity to donate and become a forest friend themselves.’ – explains Public Relations and Digital Communications Manager of EFES Georgia, Ketevan Zhvania.
In addition, Efes Special’s communication is fully aligned with its green mission. With a simple scan of the QR code on the bottle, consumers are invited to explore the Forest Friend platform, contribute through a donation, and become active supporters of forest conservation.
Efes Special is a special beer series crafted using special brewing techniques. Through long brewing, cold filtering, and careful cultivation, the beverage gains a delicate and smooth flavor. With its distinctive packaging, delightful taste, and light color, this beer promises a new experience for consumers.
Join us and become a Forest Friend together with Efes Special!
EFES Special საქართველოს ტყეებზე ზრუნვას განაგრძობს
Forest Friend was established to unite the public around the care, maintenance, and restoration of Georgia’s forests. The initiative was developed with financial support from the UNDP Biodiversity Finance Initiative (BIOFIN), and its main partner is the National Forestry Agency of Georgia.
See you in our restored forest!
By Team GT
