On September 20-21, Oktoberfest was held in Dedaena Park. The spirit of the German festival in Georgia was traditionally brought by Löwenbräu. For two days, beer lovers were welcomed with an authentic German atmosphere, music, a variety of dishes, and, most importantly, Löwenbräu.
The festival kicked off on September 20 with a grand opening ceremony. Company executives and representatives of the Embassy of Germany tapped the ceremonial wooden keg in a festive atmosphere. Throughout the day, DJs Nino Kvantrishvili, Ninshu, and Hatsvali performed for the guests. The main highlight of the day was the competition among the finalists of Löwenbräu’s Facebook contest, followed by the awarding of the winner, who received a ticket to attend Oktoberfest in Munich. The evening continued with a performance by Killages.
Day 2 of the festival was once again filled with music, as Tobako Tween, Kote Jafaridze, Sandro Jorbenadze, and Levi Love Disco performed outstanding DJ sets, while Elene Kalandadze gave a live performance.
‘Oktoberfest is the world’s largest public festival, bringing together thousands of people. Years ago, we decided to organize Oktoberfest annually in Georgia. Our goal is to develop beer culture and strengthen the beer industry, and that is precisely the aim of this festival as well. Of course, Oktoberfest is also a celebration of meeting friends, sharing emotions, joy. Oktoberfest is unimaginable without Löwenbräu, and in Georgia, Löwenbräu is the proud host of the event. Löwenbräu plays a key role in integrating this unique tradition into the local culture, and we are proud to host an event that continues to grow in scale every year. This year, for the second time, the festival was open to the public and exceeded all expectations. Dedaena Park was filled with both local guests and international visitors,’ said Nikoloz Khundzakishvili, Corporate Affairs Director of EFES Georgia.
Oktoberfest is a 200-year-old German tradition that has grown into a global celebration of beer, food, and culture. Each year, beer lovers from all corners of the world gather to enjoy an unforgettable Munich experience. Oktoberfest is one of the largest and most popular public festivals in the world. In fact, it is considered the biggest fair globally, attracting over 6 million visitors annually. Löwenbräu is one of only six breweries granted the right to participate in the Oktoberfest. Notably, Löwenbräu has been sold at every Oktoberfest since 1810.
