“Voovly” is a new European investment in the Georgian car service industry. The platform, voovly.ge, offers remote access to users’ vehicles and provides maintenance and repair services for their devices. The brand’s uniqueness lies in its “complete digital platform” that ensures fast, comfortable, and safe operations.
According to Lela Buliskeria, Head of Product Development at “Voovly”: “During the creation of the brand, we deeply studied the problems and issues faced by car owners. Our goal is to address customer challenges and offer solutions. The main problem we identified through research is the ‘lack of trust’ in craftsmen and the absence of recognized experts in this field. We aim to change this reality and become a brand that car owners trust with their vehicles.”
“Voovly” aims to eliminate the inconvenience and unpleasant experiences associated with vehicle maintenance and operation. Instead of dealing with multiple craftsmen and visiting scattered service centers, car owners can rely on professional auto experts provided by “Voovly.” They can initiate repairs, supervise the process personally, and stay constantly informed about the progress. This approach not only simplifies the vehicle maintenance process but also ensures cost-effectiveness by eliminating unnecessary expenses.
The project has been supported by “Vienna Insurance Group” and “GPY Holding.” The “Vienna Insurance Group,” with its services available in 11 European countries including Georgia, serves as an example for “Voovly.” The car repair market is known for its unregulated system and shadowy structure, along with varying levels of professionalism across different European countries.
Paata Lomadze, General Director of GPAY Holding, explains: “The model we have offered to customers is an adaptation of the experience of ‘Vienna Insurance Group’ to the artistic and Georgian world. We aim to address all car-related issues under one roof . The high-tech approach we employ, viewed from a preventive and energy-efficient perspective, is fully supported by the ‘Vienna Insurance Group’s’ investment.”
“Voovly” exclusively collaborates with experienced partners and employees to ensure efficiency. Professional auto experts form the backbone of their services. Customers can easily access an auto expert and other services with just a few clicks on the voovly.ge website or the Voovly mobile application. Access can be obtained through either one-time payments or monthly memberships, providing flexibility to the customers.
By Mariam Gorkhelashvili
