Georgian entrepreneurs are getting a boost in their efforts to reach European markets, thanks to a joint initiative backed by the European Union and the United Nations Development Programme, in partnership with the Estonian Center for International Development.
The program supports small and medium-sized enterprises in building practical skills, gaining new insights, and connecting with mentors as they prepare to expand beyond Georgia’s borders.
In March, Estonia’s Visionest Institute led a series of training sessions focused on service exports, covering areas such as education, training, design, and marketing. The sessions brought together participants including academic and EdTech program managers, digital marketing specialists, CEOs, and business owners.
Through tailored programs called “Creative Services Export” and “Education Elevator,” participants learned how to better understand their business offerings, clearly communicate what makes them unique, and position themselves in competitive European Union markets. They also explored practical ways to attract and retain international clients.
The training included work on digital business-to-business outreach strategies, improving social media presence, and using tools to strengthen operations and expand professional networks.
“The European Union remains committed to supporting Georgia’s private sector,” said Mindy Bojkova, Program Officer for Private Sector Development and Trade Facilitation at the EU Delegation to Georgia.
“By investing in skills and innovation, we help small and medium-sized entrepreneurs grow, compete, and connect to European markets.”
Giorgi Tsimintia, Project Manager at the United Nations Development Programme, highlighted the increasing importance of the service sector for Georgia’s future.
“Export readiness is not only about markets. It’s about unlocking potential, creating jobs, and driving inclusive growth. With the European Union’s support, UNDP helps turn expertise into opportunity, enabling Georgian businesses to grow beyond borders,” he said.
Anu-Mall Naarits, CEO of Visionest Institute, pointed to the value of collaboration across borders.
“The companies we engaged with are innovative, results-driven, and ready to compete globally. Targeted training and international exposure will further strengthen their capacity, resilience, and long-term sustainability. This first experience lays a strong foundation for deeper cooperation between European and Georgian service sectors,” she said.
Around 50 participants took part in the spring 2026 training cycle. Fourteen of the strongest performers, seven from education and training and seven from design and marketing, will continue their development with tailored mentorship support.
Looking ahead, the European Union and the United Nations Development Programme plan to expand training and coaching over the next two years, helping more Georgian businesses unlock export potential and grow sustainably.
The effort is part of the “Inclusive Access to Markets” initiative, a four-year program running from 2023 to 2027. Funded by the European Union with EUR 5,000,000 and co-funded by UNDP with EUR 162,000, the project aims to strengthen business capabilities, improve value chains, and open doors to European markets.
For more than 30 years, the European Union has worked closely with Georgia, supporting its development through knowledge sharing, expertise, innovation, and financial assistance, grounded in shared values such as peace, freedom, democracy, human rights, and inclusive economic growth.
By Team GT
