The National Bank of Georgia reported that the country earned $1.97 billion from international tourism in the first half of 2025, a 3.8% increase compared to the same period in 2024.
The number of foreign visitors also rose, reaching 2.81 million between January and June. On average, each visitor spent $701 per trip.
Russian tourists accounted for the largest share of revenue, generating $308 million from 581,000 visits. However, visitors from the European Union and Israel outpaced others in per-person spending.
EU travelers spent an average of $1,371 during their stays in Georgia, across 202,000 visits. Israeli tourists topped the list, averaging $1,412 per trip.
In contrast, spending was significantly lower among regional visitors. Armenian tourists spent an average of just $169 per visit, while Turkish visitors spent $484.
