Tesla is challenged with a significant drop in European sales as CEO Elon Musk’s political leanings spark consumer backlash, already threatening its emissions credit revenue.
In 2024, Tesla earned $2.76 billion from emissions credit deals, but falling sales may hinder agreements with Stellantis, Toyota, and Ford. “If Tesla doesn’t sell enough cars, they may not have enough credits to supply what they promised,” warned Peter Mock of the International Council on Clean Transportation.
Overall, European sales fell by 50% in January, with Germany leading the sharp drop at 60% after Musk’s speech at an Alternative for Germany (AfD). Norway and France also saw considerable declines, whereas protests and boycotts have worsened the situation.
A Dutch survey found that a third of Tesla owners have sold or plan to sell their cars over Musk’s politics. Some now use bumper stickers reading, “I bought this before Elon Musk went crazy.”
Experts cite Tesla’s aging models and growing competition as additional challenges. “Tesla’s lineup is outdated, and competitors offer better-priced alternatives,” said Lukasz Pajak of the used car platform Cardino.
