With the support of TBC Bank, the Tbilisi Book Fair will take place from April 23 to 26 at Expo Georgia. Organized by the Georgian Book Association, the four-day event will bring together book lovers and offer a diverse program of literary, educational, and entertainment activities.
As the event’s main supporter, TBC will present a range of exclusive offers for visitors. During the fair, customers who pay via TBC terminals at selected partner locations will instantly receive 20% cashback on their purchases, capped at 50 GEL. The offer is available to holders of the Student Card and TBC’s new card for customers aged 18–23. Additional details can be found in TBC Mobile Bank. Visitors will also be able to enjoy a dedicated TBC zone, designed as a comfortable and engaging space, where they can spend time and apply for a new TBC card.
The Tbilisi Book Fair will officially open on April 23, marking World Book and Copyright Day. Throughout the four days, Pavilion XI at Expo Georgia will host visitors, featuring leading publishers and bookstores, newly released titles presented for the first time, special discounts, and a rich literary program. This year’s central theme, “Freedom Through Books,” will unite publishers, authors, and readers around the shared value of intellectual freedom.
For the first time, the fair will introduce a dedicated youth space titled “Read, Think, Verify,” offering interactive and educational experiences for teenagers. The initiative aims to foster critical thinking, enhance media literacy, and encourage a deeper understanding of the role of reading in the modern world.
The fair’s program will be structured across several thematic areas: the Main Stage, hosting book presentations and meetings with authors; the Small Stage, dedicated to literary performances; the Children’s Space, featuring storytelling sessions and educational activities; and the Youth Space, offering workshops, masterclasses, and sessions focused on digital safety and media literacy.
TBC continues to play a leading role in supporting cultural and educational initiatives in Georgia. As a long-standing partner of the Tbilisi Book Fair since its inception, TBC remains committed to promoting literacy, education, and access to knowledge.
