TBC Capital reported that cashless hotel spending in Georgia recorded strong year-on-year growth in December 2025, driven largely by foreign visitors. Overall cashless expenditures in hotels increased by 40% compared to December 2024, with the average transaction value reaching GEL 536.
Non-residents accounted for the overwhelming majority of cashless hotel spending during the month, making up 86% of total expenditures. Their average transaction value stood at GEL 724, reflecting both higher spending power and sustained demand from international tourists. In annual terms, non-resident spending rose by 46%, significantly outpacing domestic growth.
Residents, by contrast, contributed 14% of total cashless hotel spending. While their average transaction value was considerably lower at GEL 201, resident spending still increased by 14% year-on-year, indicating steady domestic travel activity.
TBC Capital noted that the figures emphasize the growing importance of non-resident spending for Georgia’s hotel industry.
