Natakhtari beer turns 20! The brand started celebrating this milestone with the Rugby Europe Championship and is offering consumers a special edition of Natakhtari beer in championship-themed packaging.
For over a decade, Natakhtari has been actively supporting the development and promotion of Georgian sports. To encourage fans and strengthen the culture of support, the brand has updated its special platform Komagebi.ge for rugby enthusiasts.
You may be wondering, how you can participate in the Natakhtari beer game. Start by visiting the Natakhtari website and creating an account in just a few seconds. Then, you will find yourself in the world of rugby, where every game brings a new challenge. The key is to predict match results and watch your points add up after each correct guess. The leaderboard will be your guide, showing you just how close you are to victory! But that’s not all—besides earning points, you also get the chance to win special prizes from Natakhtari!
“We first brewed Natakhtari beer 20 years ago, and since then, we have remained the market leader,”says Aneta Demurishvili, Brand Manager of Natakhtari. “With this status comes great responsibility—not only towards our consumers but also to the Georgian beer industry as a whole. It also means we need to engage even more with our consumers. That’s why we kicked off our 20-year celebration with the biggest sporting event of the year—the Rugby Europe Championship—and offered Natakhtari beer to consumers in rugby-themed packaging. This special edition will be available in all sales channels throughout the entire championship.
“Beyond that, the campaign is all about positive energy. Stock up on Natakhtari, learn the rules of the game, share your emotions, support Georgian rugby, and cheer for our team’s victory.”
Share Komagebi.ge with your friends!
Let’s cheer together for the Georgian national rugby union team and wish them victory!
#TogetherWeWin #20YearsTogether
