Delegates from national leadership and representatives from LG and Ameritech united with dealers and the media to reinforce the message of ‘Together Strong’ Tbilisi, Georgia on June 28. LG Electronics Gulf FZE (LG) held its Regional Partner Convention event in partnership with its local distributor in Georgia, Ameritech LLC, at the Sheraton Grand Tbilisi Metechi Palace Hotel.
Under the theme of ‘Together Strong’, the convention united LG’s regional leadership and product experts with representatives from Ameritech, country officials, dealers and media representatives from the different regions of Georgia. Together, they explored LG’s latest offerings in the local marketplace and its strategic approach.
“Georgia has always been a strategic market for LG, owing to clear enthusiasm from local consumers for the advanced technology we provide,” said Mr. Hongju Jeon, President, LG Electronics Gulf FZE. “Even as a global company, we make it our priority to work alongside local partners in each country we operate, and we see this as critical to our success in Georgia. Via this method, not only are we able to achieve greater market penetration, but more importantly, we can also deliver on our promise of bringing meaningful innovation into people’s homes across the country at rapid pace and scale.”
As part of its focus on the Georgian market, LG has restructured and adapted its business model, in accordance with understanding local market demands and requirements. During the Regional Partner Convention, LG introduced attendees to its existing and new 2021 product line-up through a host of presentations and demonstrations. Technology on show included the company’s latest range of televisions, audio solutions, washing machines, refrigerators, dishwashers, microwaves and more – each built with ease-of-use, convenience and durability in mind.
LG places high importance on not only the point-of-sale, but also in ensuring that its products stand the test of time. At the event, LG highlighted its Service Center operations, which cover all regions of Georgia, providing access to fast and high quality after sales services for customers in line with a mission to ‘Care and Delight’.
As LG’s distributor in Georgia, Ameritech used the convention platform to present its market penetration plan, including a package of benefits designed to cater to and incentivize regional partners (dealers) to prioritize and focus on the sales of LG products through their showrooms and various channels.
“LG has a longstanding history of success in Georgia, and our collaboration has been instrumental to achieving this,” said Mr. Aram Simonyan, CEO at Ameritech LLC. “We are proud to be strengthening our relations even further, through the hosting of this convention. As we navigate a new world, consumers are looking for greater value and purpose from the technology they invest in. LG delivers on this front and illustrates genuine care, which is why we are a strong advocate and can see great potential for dealers across Georgia who choose to work with and showcase the company’s innovations.”
As two nations sharing strong ties and seeking to further build relations, the event also featured entertainment from a group of Georgian students who performed traditional cultural dances and sang to music native to Korea. As a way of giving back to its local partners and thanking them for their support, the convention concluded with an a-la-furshet dinner, live band performance and photo-shoot to capture memorable moments.