In the first ten months of 2025, Georgian wine has been presented at 29 international exhibitions and festivals, along with nearly 250 tastings and seminars held across the United States, Europe and Asia. The National Wine Agency stated that these activities were carried out with its financial and organizational support and reached audiences in around 20 countries.
The agency says that expanding Georgian wine’s export potential and ensuring market diversification remain main goals of its international strategy. One of its main functions is to promote Georgian wine and increase global awareness of it, especially in competitive foreign markets.
To achieve this, the National Wine Agency has been implementing marketing and promotional campaigns since 2013. These efforts target the U.S., European countries and South and Southeast Asia where the agency continues to intensify its work as part of Georgia’s long-term plan to diversify export destinations and strengthen the global presence of Georgian wine.
