With the support of the National Wine Agency of Georgia and organized by the agency’s U.S. marketing partner, Colangelo & Partners, Georgian wines were presented at the renowned San Diego Food + Wine Festival. The event featured professional tastings and a masterclass titled ‘Wines of Georgia: Ancient Roots, Modern Flavors,’ showcasing around 30 different Georgian wine labels from various producers.
The San Diego Food + Wine Festival is one of the most prestigious culinary and wine events in the U.S., recognized by USA Today readers as the best festival in 2023 and 2024. It attracts hundreds of winemakers, chefs, sommeliers, wine experts, trade representatives and consumers, providing a strategic platform for promoting Georgian wine.
The National Wine Agency’s ongoing U.S. marketing campaign, in partnership with Colangelo & Partners, includes tastings, masterclasses and participation in international exhibitions across major U.S. cities. The campaign also organizes wine tours in Georgia for American professionals, sommeliers and media.
In addition to San Diego, Georgian wines were featured at Wines of Georgia Grand Tasting (Los Angeles), Karakterre Festival (New York), Orange Glou Fair (New York), Amber Georgia Festival (New York), and RAW Wine NYC. Two wine tours were also held in Georgia this autumn for American wine professionals.
